Most modern apps are optimized for a single metric: engagement. The longer you stay, the more valuable you are. But time spent is not the same as value created. At ElevenApril, we take a different approach: we build apps with intention—technology that respects your attention, empowers your choices, and strengthens your real-world relationships.
What We Mean by “Intention”
Intention is the alignment between what a product can do and what a person actually wants for their life. It means reducing noise, honoring boundaries, and designing for outcomes rather than addiction loops.
Default Approach
Optimize for clicks and time-on-screen
Amplify urgency and FOMO
Bury settings and data controls
Intentional Approach
Design for clear outcomes and completion
Respect attention and protect focus
Offer transparent controls and true agency
Principles We Practice
1. Clarity Over Complexity
Every feature must have a purpose you can explain in one sentence. We cut cleverness in favor of comprehension.
2. Respect for Attention
Notifications are rare and contextual. If an interruption doesn’t help you achieve something meaningful, we don’t send it.
3. Privacy as a Baseline
Your data belongs to you. We minimize collection, offer clear choices, and make export or deletion straightforward.
4. Outcomes Over Engagement
We measure success by completed goals, stronger relationships, and reduced friction—not daily active users.
5. Friction Where It Matters
We add thoughtful pauses where decisions carry weight. A moment of reflection often prevents regret.
How This Shows Up in Our Products
BucketPal
BucketPal helps you identify, organize, and act on the things that matter. It prioritizes completion and reflection over streaks or gamified loops.
LiveMarquee
LiveMarquee is designed for couples to share small moments throughout the day. It augments real-world conversation rather than substituting for it.
3ThingsPal
3ThingsPal encourages daily intention-setting with just three priorities—simple, human, and focused.
How We Decide What to Build
We run every feature request through three questions:
- Does it help users accomplish something meaningful in fewer steps?
- Does it respect their attention, privacy, and context?
- Would we be proud to see our loved ones use it daily?
Measuring Real Value
We track outcomes like goals completed, conversations sparked, and time reclaimed—not just sessions or taps. Intentional design isn’t slower; it’s more honest.
"Technology should help you become more of who you intend to be, not less."
Our Commitment
We will continue to build products that honor human dignity and agency. If that means fewer notifications and clearer exits, that’s a trade we make every time.
We’d love to hear how intentional design shows up in your life. Share your thoughts—we read every message.